Savage X Fenty


After an extremely successful launch of the makeup brand Fenty Beauty, which was included in TIME’s 25 Best Inventions of 2017, Rihanna is expanding her business to empire – she is launching a lingerie line. Earlier this month the singer started dropping hints of the upcoming launch and since today everyone can finally actually purchase the Savage X Fenty underwear collection.

Rihanna has always been a person who celebrates diversity and individuality and as she has said, ‘it was important to me to push the boundaries, but also create a line that women can see themselves in, I want to make people look and feel good, and have fun playing around with different styles.’

Savage X Fenty collection will include 90 pieces of lingerie, sleepwear and accessories. It comes with four different capsule collections:

  • On the Reg – everyday essentials like T-shirt bras and undies.
  • U Cute – lacy pieces that include femme-in-the-front, frisky-in-the-back bikini-cut knickers
  • Damn – sassy bodysuits, suspenders and all that
  • Black Widow – ultra sexy and risqué collection with half-cut bras, open-back bikini bottoms an embellished jumpsuits.

Same as Rihanna’s makeup line that has a huge range of different products for different skin tones, the underwear collection has a huge range of sizes. Bras are available from a 32A to 44DD, with lingerie, underwear and loungewear coming in sizes from XS to 3XL.


Agent Provocateur

Agent Provocateur is a British retailer found in 1994 by a businessman Joseph Corré and his now ex-wife Serena Rees. The brand sells lxury lingerie, beauty products as well as loungewear. It is known for its scandalous and extravagant designs that include the use of lace, mesh and other fabrics to create a romantic look to the garment.


The first Agent Provocateur shop was opened in Soho, London, the area that used to be associated with sex work and nightlife. Right now Agent Provocateur stores can be found in 13 different countries

Agent Provocateur is a quite well known lingerie brand. However, it is not a brand one would shop at all the time – its products are considered an investment that is hard to afford for a young consumer.