Guerilla marketing is a marketing strategy that helps businesses promote all kinds of products in a unique, unconventional and relatively cheap way. It was created by Jay Conrad Levinson back in 1984. I personally am a big fan of this type of promotion so in this blog post I wanted to share some of my favourite and most inspiring guerilla marketing examples.

Favourite Spring/Summer 2018 trends

Even though I feel like my first year being a university student is going too quick and I can’t believe it’s going to be over in less than two months, I can’t help but wish summer was here already. As the weather is getting warmer and warmer and I am super excited to be able to wear shorts and mini skirts without freezing to death again, in this blog post I wanted to share some of my favourite fashion trends for the upcoming season.


Sequins were seen in almost every fashion show for SS18, including Chanel, Dior and Marc Jacobs, so to say that sparkles and sequins will be trending this summer is an understatement.


Even though checks were also a thing last season, they are going nowhere for the season ahead.


Perfect for a rainy day – both cute and practical


Even though most of my wardrobe is black, recently I’ve been wanting to add more bright coloured clothing pieces to it. As seen on catwalk, this summer is going to bee very bald and bright indeed.

Stella McCartney

Basically, it’s all about what lies beneath next season.



Some thoughts on Yohji Yamamoto

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Yohji Yamamoto is a Japanese fashion designer that I’ve known for quite some time but did research on him only recently. He is based in Tokyo and Paris and is known for his avant-garde tailoring featuring Japanese design aesthetics. Yohji’s designs are very unique and often far from what is trending at that moment. His collections are mainly made in black, as the designer has described this colour as ”modest and arrogant at the same time. Black is lazy and easy – but mysterious. But above all black says this: “I don’t bother you – don’t bother me”.

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I truly admire this designer because he is extraordinary. I’ve never seen another brand with similar garments as to the ones designed by Yohji Yamamoto which is quite rare, since fashion is an industry in which everyone tends to copy each other more or less.


FCP sketchbook


As a part of the Fashion Communication & Promotion course at Nottingham Trent University everyone must have a sketchbook, in which one basically has to research various things related to the course or the fashion industry. When I first heard about the whole sketchbook thing, not gonna lie I had mixed feelings about it, since I’ve never done anything similar to that before. But now I quiet enjoy it and even find it relaxing. I usually sip on tea and listen to my favourite songs while cutting and sticking down various imagery to my sketchbook.


Students were able to choose whatever format or appearance they prefer their sketchbook to be. Hence me being kind of a minimalist, I chose a simple A4 grey notepad – it looks clean and sophisticated.


What I like about it the most is that there are no strict rules – students can respond to lectures/seminars or do any kind of their own research in their sketchbooks. As the tutors said, they aren’t going to grade it by its looks or anything like that, it only has to be visible that one is engaged with the course.



Easy Halloween makeup look

It’s finally Halloween today! Since hardly anyone celebrates it in my home country, I’ve been looking forward to celebrate it in Nottingham for ages. I know that there are some people who still haven’t bought a costume hence I’m sharing a simple Halloween makeup look that doesn’t require any fancy attire at all.


Everything is pretty self-explanatory, but the key aspects that I did were:

  • contoured my face with black eyeshadow rather than a bronzer
  • did a red and black smokey eye, winged eyeliner and applied false lashes
  • drew on some veins with black and red eyeshadow
  • did an ombre lip using black eye pencil and red lipstick



products that I’ve used:

  • Gosh X-Ceptional Wear foundation
  • Rimmel Stay Matte pressed powder
  • Revolution Ultra Cream Contour Palette
  • Prestige Browliner brow pencil
  • Essence eyebrow set
  • NYX The Sex Bomb shadow palette
  • Rimmel Glameyes liquid liner
  • Maybelline Turbo Volum’ Express mascara
  • Superdrug false lashes natural edition 13