Gloria Guiness

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Gloria Guiness (1913 – 1980) was a fashion icon as well as a contributing editor to Harper’s Bazaar. With her slender frame and classic features, Gloria was once called ‘the most elegant woman in the world’. She was at the same time one of the most stylish women of that time and one of the most mysterious.

Gloria Guiness was born in Mexico and ended up in Europe around the start of Second World War. When Gloria married  Loel Guinness (scion of the vast Guinness brewing & banking fortune) she maintained a remarkably bejeweled life. The couple owned 7 different residences around the world. They kept separate wardrobes for their houses so they were able to travel with little to no luggage. As Gloria has said, ‘you don’t have to waste time in customs, and you don’t have to declare anything. It’s wonderful!’

Guinness was dressed by such designers as  Cristóbal Balenciaga, Elsa Schiaparelli, Marc Bohan at Christian Dior,  Hubert de Givenchy, Yves Saint Laurent and Valentino Garavani.

Until this day Gloria Guiness is considered a fashion icon and an example of originality.

The Aesthete: Gloria Guinness

Christian Dior

The world’s top fashion house Christian Dior is celebrating its 70th anniversary this year, hence I wanted to share some of the research that I’ve done on Dior since it’s something that I truly admire.

The iconic fashion designer Christian Dior released his first clothing collection in the 12th of February, 1947. Christian Dior made a revolution in the fashion industry, since his dresses had a completely new look compared to other clothing worn by women at that time period.


In 1946 a French entrepreneur Marcel Boussac financed Christian Dior’s new Paris fashion house. At first it consisted of only 85 employees that worked in three workshops, but only a few years later it expanded to 5 buildings and over 1200 employees.

Garments designed by Christian Dior were worn by such celebrities as Ava Gardner, Ingrid Bergman, Sophia Loren, Elizabeth Taylor and so on.

On the 24th of October, 1957 Christian Dior passed away in Italy duo to a heart attack. After his death, Dior fashion house was in the hands of Yves Saint Laurent. In September 1960,  Yves Saint Laurent was called up for military service; Marc Bohan was promoted to replace him. Bohan had a 30-year career at the house of Dior and during that time Dior flourished in the beauty industry. At that period of time Dior released the iconic colognes such as ‘Fahrenheit’, ‘Eau Sauvage’ and parfumes ‘Dioresence’ and ‘Poison’.


Fast forward to the 90s, Dior was in the hands of  Gianfranco Ferré. It was the time when the ‘Lady Dior’ that was presented by France’s first lady, Bernadette Chirac to Diana, Princess of Wales and soon became a legendary accessory.

Today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture.