RITUEL DE FILLE. THE INSIGHTS.

Not only does Rituel de Fille uses strong visual language but also the brand tends to use a lot of symbolism and references to alchemy – a form of chemistry and a magical process of transforming or combining elements into something new practiced in the Middle Ages and the Renaissance. Since alchemists of that time were often seen as outsiders, alchemy was often referenced as a secret form of art. All of Rituel de Fille’s products are formulated in-house hence the founders compare the process of making beauty products to potion-making. Such comparisons brings playfulness to the brand as well as a sense of mystery.

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The visuals used in the 2016 campaign of Rare Light Luminizer resemble the symbol of the Philosopher’s Stone, which is a legendary substance that alchemists used to believe is able to turn common metals such as copper, iron or lead to gold, moreover has such powers as turning one immortal. Acquiring the stone was the ultimate goal for alchemists and even such scientists as Isaac Newton tried to achieve it. Even though noone ever sucseeded in aquiring the magic Philosopher’s Stone, a lot of new pigments were found due to continuous experimenting of the medieval alchemists.

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FCP FRAGRANCE PHOTO SHOOT

This week in the FCP course we had to do a studio photo shoot for the brand we’ve been working on this whole module. My project group had our photo shoot scheduled on Thursday so after a lot of planning, on Wednesday we went to get all the props that we needed. Being students, we tried to find everything for as cheap as possible so most of the stuff we got is from shops like Poundland and Tiger. We ended up getting an inflatable swan, champagne glasses, prosecco, body oil, glitter, beach balls, raspberries and bananas. We were ready for the photo shoot the next day.

It was the first time having a photo shoot in a studio with a professional photographer for all of us, so at first it was a bit stressful and all over the place. However, after a few minutes we got the hang of it and it all went well – we got quite a few really good shots.

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The next stage of the photo shoot was post-production. Since I’m definitely not a pro in Photoshop, it was quite a challenge to use the software.  But after looking at numerous Youtube tutorials I learned a few tricks and made some alright edits that we used in our final presentation.

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Fragrance workshop

Today during our seminar we had the chance to learn the basics of creating a fragrance. It was a fun activity during which after first listening to some theoretical knowledge we got to create a fragrance ourselves.

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The first thing that I learned today was that every fragrance is built in three layers:

  • TOP – instant impression, but fleeting ~ 30%
  • HEART – most important characteristics ~ 40%
  • BASE – lingers longest, roots the scent ~30%

Also I got familiar with some of the most common terminology that is used in the fragrance industry:

Eau de Toilette: a fragrance containing between 10-15% of concentrate in alcohol

Eau de Parfum: a fragrance containing between 15-20% of concentrate in alcohol

Eau de Cologne: originally means a composition based on citrus compounds. In concentration of perfume, it can also mean a fragrance that has less than 5-6% of concentrate in alcohol

Trip to New York

As I’ve mentioned in a few previous blog post, I spent the last week in New York. I still have some blog posts coming up that will cover some of the things I did and places that I went to in more detail, but in this post I wanted to share everything that I did in that amazing city day by day, since it may be helpful to someone who is planning to visit New York.

Monday, 8th of January

The journey began. Everyone who was going to New York met up near the university in Nottingham and was taken to Heathrow airport. We had some spare time until the flight so we spent it by chilling at the airport.

We arrived in New York only around midnight so didn’t do much except from moving in to Hotel Wolcott and going to the nearest McDonald’s to get some snacks.

Tuesday, 9th of January

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We woke up quite early since we were sooo excited to start exploring New York. We got ready and grabbed breakfast at Dunkin Donuts cause it was just across the street from where the hotel that we were staying in was situated.

After wandering around the streets for a bit, we went to Top of the Rock which is an observatory deck in the Rockefeller centre. It was quite pricey to get in but totally worth it because you get to see the city from up above. The view is absolutely stunning.

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After taking numerous pictures of each other and the city we headed to 5th avenue to take a look at window displays of designer stores (blog post about that).

Then we headed to the Central Park. We were lucky enough to visit New York when there was snow so it truly felt like a dream.

Wednesday, 10th of January

First thing we did on Wednesday was going to the Museum of Modern Art (blog post). After looking at amazing artwork for several hours we were starving so headed towards Times Square to find a cute place to have lunch in.

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Since we didn’t want to eat at a place that can be found in the UK, we were lucky enough to cross a restaurant called Planet Hollywood. It felt like a really American place and the burgers that were really delicious.

 

 

 

After that we headed to Museum at the Fashion Institute of Technology (blog post on that coming this week). We ended the day by walking along the riverside, chatting and exploring the Chelsea market but sadly both my camera and phone died so I wasn’t able to take any more pictures.

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Thursday, 11th of January

On Thursday we went to Brooklyn. It for sure has a totally different vibe than Manhattan – it is way less busy and crowded. When the sun was setting we headed towards Brooklyn bridge and walked our way back to the hotel (of course after taking thousands of pictures).

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After staying and chilling at the hotel for a bit, we went to Times Square. It honestly looks insane at night. We were just standing there and admiring all the lights probably longer that an hour.

Friday, 12th of January

We started our morning by visiting Cha Cha Matcha. Since I’m a big lover of everything matcha I got a matcha latte and a matcha croissant which honestly was sooo good.

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Then we went to the MET. The building looks amazing both inside and out and the gallery is h u g e. You would probably need two days to look at everything.

 

After walking so much during previous days our feet were so sore that we couldn’t do much that day. We stayed at the hotel the rest of the afternoon and went to town for dinner later but that’s pretty much it.

Saturday, 13th of January

27043561_1770283813003347_533736307_nOn Saturday we basically spent the whole day shopping and wandering around the streets. We headed to the airport at around 5 pm and flew back to England.

 

 

All in all, I honestly fell in love with New York. It’s such an amazing city and I hope to come back there in my nearest future because there’s still so much I want to do and see. 5 days in a city like New York is not enough, especially because one’s energy is limited and some days we wanted to do and see more but couldn’t ’cause we were exhausted.

FCP outcomes photoshoot

Last week we had a task to do a photoshoot based on the following 5 words:

  • surrealism
  • theatrical
  • kitsch
  • feminine
  • fable

It was a group project and after a lot of time consumed by thinking of various ideas, we decided to stick with the idea of using makeup in an unexpected way, not like it is used on a daily basis. Also our photoshoot tells the story of how people nowadays are manipulated using beauty products as well as post production. It was our first kind of a serious photoshoot and even though we were stressing about it in the beginning, it was a fun process and we all were happy with the final results.

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Tim Gutt

Tim Gutt is a photographer that I discovered recently during my FCP seminar. We were analysing his Star Signs editorial for Vogue issue of December 2010.

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My first thoughts of the imagery were that it’s really nice and creative. When we started visually analyzing the pictures as a group, we came up with these key points about the photographs:

  • every picture is of the same colour palette, gloomy colours are dominant
  • all are studio shot and staged
  • outfits of the model link with the background
  • images refer to mythological content and fairytales

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Since I really liked this shoot, I wanted to do some more research on the photographer. It made me quite sad that no matter how hard I tried, I wasn’t able to find any information on him except from his Instagram page.

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thank you for reading 💖

FCP sketchbook

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As a part of the Fashion Communication & Promotion course at Nottingham Trent University everyone must have a sketchbook, in which one basically has to research various things related to the course or the fashion industry. When I first heard about the whole sketchbook thing, not gonna lie I had mixed feelings about it, since I’ve never done anything similar to that before. But now I quiet enjoy it and even find it relaxing. I usually sip on tea and listen to my favourite songs while cutting and sticking down various imagery to my sketchbook.

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Students were able to choose whatever format or appearance they prefer their sketchbook to be. Hence me being kind of a minimalist, I chose a simple A4 grey notepad – it looks clean and sophisticated.

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What I like about it the most is that there are no strict rules – students can respond to lectures/seminars or do any kind of their own research in their sketchbooks. As the tutors said, they aren’t going to grade it by its looks or anything like that, it only has to be visible that one is engaged with the course.