RITUEL DE FILLE

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Rituel de Fille is a beauty brand founded by the Ramos sisters who are deeply inspired by the magic side of natural products and the ceremonial power of pigment. All of their products are 99% natural, cruelty free and contain fewest possible ingredients. The brand emphasizes creativity, bald colours and strong, unique visuals. Rituel de Fille tells a story of being unique, mysterious and somewhat magical.

Since Rituel de Fille was founded by three sisters, it is clear that the brand values strong family bonds and close relationships. Rituel de Fille is not only a business plan, it is a passion and an obsession of the founders.

KATHERINE RAMOS

Writer, editor and fine artist. Katherine uses her writing skill to craft imagery, has valuable knowledge in history, symbolism and materials.

CAROLINE RAMOS

Makeup artist with a background in fashion editorial. Has an extraordinary gift in formulating products, deep knowledge in how ingredients interact with each other as well as uses her talent in art at work to further develop the aesthetic of the brand.

MICHELLE RAMOS

Professional makeup artist who works with people in the entertainment industry. Finds product insight to emphasize the edgy and unique aesthetic of the brand.

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BRILLIANT GUERILLA MARKETING

Guerilla marketing is a marketing strategy that helps businesses promote all kinds of products in a unique, unconventional and relatively cheap way. It was created by Jay Conrad Levinson back in 1984. I personally am a big fan of this type of promotion so in this blog post I wanted to share some of my favourite and most inspiring guerilla marketing examples.