THE LUXURY SNEAKER RACE

High-end brands such as Balenciaga, Gucci and Prada are increasingly putting more and more luxurious sneakers out in the market, putting them in direct competition with sportswear giants like Adidas or Nike. Previously, a most-wanted luxury item used to be a designer handbag, but recent statistics show that the millenials much prefer to own a nice expensive pair of shoes nowadays. Global sales of sneakers – or trainers – rose 10 percent to €3.5 billion last year, outperforming a 7 percent rise in handbags, according to consultancy Bain & Co. e834589ea26578764c0055698eac0472

With the current athleisure trend, the amount that money people tend to invest on sportswear is getting bigger and bigger, hence the prices of some sneakers are incredibly high. Limited editions can sell for well over $10,000, including the Chanel X Pharrell Hu Race Trail or Nike’s Air Jordan 3 Retro DJ Khaled Grateful.3302ed9be8ba0c802925a4a233589a4f

MY SUMMER BEAUTY ESSENTIALS

 

Different weather conditions require different beauty products. It’s been warm and sunny the past couple of weeks so automatically my skin/hair care routine has changed. In this blog post I wanted to share some of my favourite beauty products that I use throughout summer.

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  1. Victoria’s Secret Sheer Love fragrance mist and lotion. When it’s hot outside I  much prefer wearing a fragrance mist rather than eau de perfume – a body mist feels lighter and more fresh. Also I love when my fragrance and body lotion is matching, so this VS set is my absolute fave.
  2. Corine de Farme bronzing oil. Not only does this spray accelerates the tanning process but it also smells amazing and makes your skin glowing.
  3. Syoss shine-sealing finish fluid. Who doesn’t love rocking shiny beach waves in summer? This hair product is by far one of my all time favourites. It makes your hair shiny but doesn’t leave a greasy feeling to it as oppose to most hair oils.
  4. Gucci Flora eau de toilette. As I said previously, I prefer body mists in summer. However, for going out or a special occasion this Gucci fragrance is an absolute summer must-have.

THE SHEER TREND

Sheer is one of the key tends of spring/summer 2018. Although at first it seems like a really brave decision to wear something that is almost see-through out, when styled the right way, even one sheer piece of clothing can make a basic outfit fashionable. Even though sheer used to be considered nighttime wear only, the past few seasons as well as the upcoming one it’s said to be rather chic than risqué.

One of the easiest ways of styling sheer garments is layering, for example wearing a mini skirt that has a long layer of sheer fabric over the top. Layering always helps to remain comfortable and covered when you’re not in the mood of showing too much skin.

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A layer of sheer also works well when added in between you jacket and top. It adds an extra element to the basic jeans and a jacket combo.

Last but not least, one of my favourite ways to wear something sheer is quite simple: a bralette (or just a basic bra) underneath a see-through top. A perfect look for going out as well as to be worn during the day – it all depends on what accessories/shoes/bottoms you pair it with.

Like the whole outfit

 

BRILLIANT GUERILLA MARKETING

Guerilla marketing is a marketing strategy that helps businesses promote all kinds of products in a unique, unconventional and relatively cheap way. It was created by Jay Conrad Levinson back in 1984. I personally am a big fan of this type of promotion so in this blog post I wanted to share some of my favourite and most inspiring guerilla marketing examples.

FCP FRAGRANCE PHOTO SHOOT

This week in the FCP course we had to do a studio photo shoot for the brand we’ve been working on this whole module. My project group had our photo shoot scheduled on Thursday so after a lot of planning, on Wednesday we went to get all the props that we needed. Being students, we tried to find everything for as cheap as possible so most of the stuff we got is from shops like Poundland and Tiger. We ended up getting an inflatable swan, champagne glasses, prosecco, body oil, glitter, beach balls, raspberries and bananas. We were ready for the photo shoot the next day.

It was the first time having a photo shoot in a studio with a professional photographer for all of us, so at first it was a bit stressful and all over the place. However, after a few minutes we got the hang of it and it all went well – we got quite a few really good shots.

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The next stage of the photo shoot was post-production. Since I’m definitely not a pro in Photoshop, it was quite a challenge to use the software.  But after looking at numerous Youtube tutorials I learned a few tricks and made some alright edits that we used in our final presentation.

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HEALTHY 3 INGREDIENT SNACK BARS

Me and my friend were craving something sweet last evening but did’t want to eat anything unhealthy since we’ve been trying hard to get in shape before summer starts. We came across this delicious snack bar recipe that does not require a lot of ingredients, is cheap and super easy to make so it is extremely student-friendly!

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Ingredients:

  • 5 medium bananas
  • 2 cups of dry oats
  • 6 tablespoons of peanut butter
  • 1/2 cup of chocolate chips (optional)
  • Cocoa powder (optional)

Directions:

  1. Preheat oven to 180°C and grease a medium glass dish with butter.
  2. Mash the bananas and mix with oats and peanut butter.
  3. Spread the dough evenly in the glass dish, then sprinkle with chocolate chip cookies.
  4. Bake for 15 minutes. Cut into bars, sprinkle with cocoa powder and enjoy!

 

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