Fashion · photography

Visual merchandising in New York

As fashion students, me and my friends were interested in just walking around the streets in New York and taking pictures of window displays of  high-end stores. What I can tell is that people in New York do take it seriously when it comes to visual merchandising. Every store has a completely different and unique window display and even the architecture of every store in midtown Manhattan is stunning. We probably spent more than an hour just walking in the 5th avenue and appreciating everything around us haha.

Some of my favourite window displays were Saint Laurent, Miu Miu and Gucci. Even though they’re all completely different, I loved them.

Last but not least, I obviously loved window displays of Bergdorf Goodman.

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