Visual merchandising in New York

As fashion students, me and my friends were interested in just walking around the streets in New York and taking pictures of window displays of  high-end stores. What I can tell is that people in New York do take it seriously when it comes to visual merchandising. Every store has a completely different and unique window display and even the architecture of every store in midtown Manhattan is stunning. We probably spent more than an hour just walking in the 5th avenue and appreciating everything around us haha.

Some of my favourite window displays were Saint Laurent, Miu Miu and Gucci. Even though they’re all completely different, I loved them.

Last but not least, I obviously loved window displays of Bergdorf Goodman.


VS X Balmain

While in New York, I happened to cross a Victoria’s Secret store and of course walked in to take a look at some of their products and lingerie. What I realised after was that the store actually had an exhibition upstairs of the collaboration between Victoria’s Secret and the French fashion house Balmain.


I personally adore this collaboration since I’m a big fan of both Balmain and Victoria’s Secret. The collection has the right amount of glam and punk to it and that makes the lingerie items unique and stunning. As Oliver Rousteing said,  “I need to make sure that this punk is glam, and to bring punk to a couture level. It can’t look like punk on the street.” In my opinion, he succeeded.


When you see the garments that models actually wore in real life rather than on television, it makes you appreciate it even more. Everything is done extremely neatly – even the smallest details look perfect.


Clothes To Die For


image source:

Last night I watched a documentary film called Clothes To Die For. It was directed by Zara Hayes and produced by Sarah Hamilton and is about the tragedy that happened in Bangladesh when the Rana Plaza building collapsed.

This film makes you think about the negative side of the fashion industry and how the overconsumption of clothes in the modern society affects the poor. I was in shock after I heard that people in Bangladesh work in such terrible conditions and earn hardly anything compared to their working hours. Even adolescents who aren’t of legal age to work do it so their families wouldn’t have to live in poverty. These individuals work so hard not for themselves to have wonderful pieces of clothing. The majority of the production that they make is exported to Western countries, so that we could have excessive amounts of garments to wear. But do we really value their work? Nowadays the average consumer tends to often buy whatever that is on sale, doesn’t really matter if their gonna use it or not. I am also guilty of doing that. I would highly recommend everyone to watch Clothes To Die For, ’cause it makes you rethink your attitude towards the necessary number of garments that you need in your wardrobe.