Every brand strives to make its advertisement shocking, interesting or extremely visually pleasing so that it would get trending and attract more new customers. Some brands fail, but some succeed at creating such interesting short videos that actually stay in your mind after watching them. In this blog post I’m sharing with you my top 3 favourite marketing campaigns of the year 2017.
1. HEINEKEN: WORLD’S APART
I found this campaign interesting to watch since the video showcases how two completely different people meet up for the first time ever. At first they don’t known that they’re complete opposites of each other and after they find that out, they get to choose whether they want to leave the room or discuss their differences while enjoying Heineken together.
2. APPLE: ‘THE EARTH’ AD
This advert shows various shots of nature that were shot using the camera of an iPhone. It’s kind of hard to believe that the clips were made using a phone since the quality is so good. Most importantly, not only this advert is very visually pleasing, but also it has an important message to it.
3. SPOTIFY: PLAY THIS AT MY FUNERAL
This is a comedy advert that makes fun of the playlists that are made for certain moods. It’s short, ironic but works great for marketing purposes.