Agent Provocateur

Agent Provocateur is a British retailer found in 1994 by a businessman Joseph Corré and his now ex-wife Serena Rees. The brand sells lxury lingerie, beauty products as well as loungewear. It is known for its scandalous and extravagant designs that include the use of lace, mesh and other fabrics to create a romantic look to the garment.


The first Agent Provocateur shop was opened in Soho, London, the area that used to be associated with sex work and nightlife. Right now Agent Provocateur stores can be found in 13 different countries

Agent Provocateur is a quite well known lingerie brand. However, it is not a brand one would shop at all the time – its products are considered an investment that is hard to afford for a young consumer.

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