The world’s top fashion house Christian Dior is celebrating its 70th anniversary this year, hence I wanted to share some of the research that I’ve done on Dior since it’s something that I truly admire.
The iconic fashion designer Christian Dior released his first clothing collection in the 12th of February, 1947. Christian Dior made a revolution in the fashion industry, since his dresses had a completely new look compared to other clothing worn by women at that time period.
In 1946 a French entrepreneur Marcel Boussac financed Christian Dior’s new Paris fashion house. At first it consisted of only 85 employees that worked in three workshops, but only a few years later it expanded to 5 buildings and over 1200 employees.
Garments designed by Christian Dior were worn by such celebrities as Ava Gardner, Ingrid Bergman, Sophia Loren, Elizabeth Taylor and so on.
On the 24th of October, 1957 Christian Dior passed away in Italy duo to a heart attack. After his death, Dior fashion house was in the hands of Yves Saint Laurent. In September 1960, Yves Saint Laurent was called up for military service; Marc Bohan was promoted to replace him. Bohan had a 30-year career at the house of Dior and during that time Dior flourished in the beauty industry. At that period of time Dior released the iconic colognes such as ‘Fahrenheit’, ‘Eau Sauvage’ and parfumes ‘Dioresence’ and ‘Poison’.
Fast forward to the 90s, Dior was in the hands of Gianfranco Ferré. It was the time when the ‘Lady Dior’ that was presented by France’s first lady, Bernadette Chirac to Diana, Princess of Wales and soon became a legendary accessory.
Today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture.